The often-quoted marketing principle that

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Inbound, on the other hand, relies on qualified content - not advertising, but professional help - which provides solutions to specific questions, problems or wishes of a clearly defined buyer persona.
It therefore replaces the much less tangible target group.

Read also: What is a Buyer Persona

Describing inbound as a game changer is gambling data uk based on the idea of ​​bringing information to genuine prospects. It's not about what your company offers, it's more about what your persona is looking for, what questions or problems they have (consciously or unconsciously).

In this context, one also speaks of the customer journey , in which a potential customer goes through the phases of attention, consideration and decision.

advertising must meet people where they are,
in inbound language is:
Marketing must meet people where they want to be met. And only when they want to be met.


In other words,
it is about the right coordination of content, time and place of a publication.

Read also: Structured customer experiences: The customer journey

Inbound makes maximum use of data
Inbound marketing is such an effective form of marketing because it is based on high-quality content, attracts new customers and, in addition to the right timing, requires a sound database and sound data management.