Performance alone is not enough

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In addition to the fantastic top performances, Weltklasse Zürich has once again shown how, despite the top performances of the athletes, only a few can live off the actual income. The situation is different for Roger Federer, who has been showered with lucrative advertising contracts for years that exceed his previous prize money several times over.

Why and how does an athlete become a brand of their own, making them interesting for marketing companies as a brand ambassador?

Every person is characterized by specific asia rcs data characteristics and is a small brand in their own right. Athletes have popular characteristics such as endurance, strength, discipline, but also emotionality, which serve as role models. Combined with fame through success at major events, athletes become very attractive brand ambassadors for companies and products.

What is the gender ratio among brand ambassadors?

There are no representative answers to this question, but I expect the ratio to be 1:1. There are now many attractive female athletes who act as influencers. It is clear that they are in the minority when it comes to typical male sports such as football. Here they do not achieve the necessary fame because there are no large, well-received tournaments with opportunities for public self-presentation.