Cost per result control

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This will allow you to monitor the fatigue of your advertising creative and see when it would be best to replace it with a new one.




Do you know how much you can pay for a conversion, a lead, a webinar sign-up, or a product sold? That's great. You can use these values ​​to optimize your Facebook ads. All you need to do is run a rule that will stop your campaign turkey rcs data whenever its cost exceeds a specified value.

If Cost/Result > X -> disable campaign



Facebook Ads Optimization



Increasing the budget of effective campaigns
With the help of automated rules, you can not only stop ineffective campaigns, but also add money to those that bring unexpected results. In other words, automatically scale campaigns.

If you run an online store, it is best to base your effectiveness on the popular ROAS indicator. So if your ad set exceeds this value twice, we will increase the daily budget by 20% (remember not to increase the budget drastically, preferably in the range of 10-20%).

Set your maximum daily budget limit to twice your current budget. Set the frequency of actions to "once a day." There's no need to increase your budget more often. It would actually be counterproductive.

As a condition, specify a “website purchase ROAS” greater than 2.

In the “time range” field, select “last 7 days.” We want to give money to ads that consistently perform above average, not those that experienced a short-term spike or, worse, had their stats distorted for some reason. A weekly time frame will allow us to select only those that are truly effective.

Finally, the schedule. Note that you can change the rule schedule as you wish by selecting the “custom” option.