Media is the domain of Google and Facebook and the digital advertising market

[sumaiyakhatun26]

Ercole Palmeri 2024-02-13
Google and Facebook digital advertising
The world of the media industry is getting smaller every day.
Table of Contents
What is left for traditional media?
If we add to this the problem regarding the level of trust in the media, what do we get?
Related reading
Estimated reading time: 3 minutes

The continued success of Silicon Valley titans Google and Facebook , which dominate the online advertising sector, has left traditional publishers with fewer and fewer places to fight to split the giants’ scraps.
A new analysis by research group Key shows that Google and Facebook accounted for nearly switzerland rcs data 71% of all digital ad sales in the United States in the first quarter of 2017 and accounted for 82% of digital ad growth. That’s a steady year-over-year increase since 2016 and 2015, when the two tech giants had 69% and 64% of digital advertising, respectively, according to the analysis.

What is left for traditional media?
Not much else, according to Alan Mutter , an analyst and professor at the University of California at Berkeley.

In 2014, Mutter wrote a blog post on Reflections of a Newsperson about the American newspaper industry, highlighting the declining percentage of diversity in some markets. In particular, the 52% decline in digital advertising over the past decade. He also described how more and more people are creating content for free, while journalists see their professionalism and ability to produce content professionally under increasing attack.