New Custom Audiences

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Or: does running a fanpage translate into the number of purchases? This can be checked, because Facebook Analytics allows you to set not only events directly on the website, but also interactions in social media as part of the funnel.

facebook posts and sales


The filtering option allows for another interesting feature.

Each filter can be used as a source to create a Custom Audience!

Simply select the appropriate option from the menu that appears after selecting the filter.

This is the only way to create, for example, an audience exclusively of people who south africa rcs data commented on something on your fan page or exclusively shared content from it.

custom groups in facebook analytics

These are just three of the dozens of cool features and reports available in Facebook Analytics. I highly recommend you take a look at this tool.

If you would like to take a closer look at the capabilities of FB Analytics, I invite you to my advanced training – this is then one of the most important segments of the entire day.