The second step is the ad set

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1) Campaign

You need to set your goal and tell Facebook what you want. Do you want people to watch a video you posted on your fan page, engage with your latest post, or go straight to your website?

That's it in short. However, if you want me to devote a separate episode to this issue, leave a note in a comment or review.

2) Set of ads


The name comes from a few elements, but we won't dwell on that too much today. saudi arabia rcs data What interests us most is that it is at this stage that the audience is configured, including the aforementioned exclusions.

3) Advertising

Only the third thread is the creation of the advertisement itself, i.e. our image with text, a film or the use of a specific post for advertising purposes.

As I mentioned, the exclusion option is available at the ad set level. You can find it in the “ Detailed targeting options ” section, also known as “ Interests .”

This is the most famous tab in all places of the Facebook advertising panel, shrouded in the greatest legends, myths and all kinds of thoughts about what and how should actually be selected here.

And although I didn't plan to explain to you today how to approach interests, how many and how to choose them, I think you will still find valuable advice on this topic in this episode.

But before we go any further, I have to admit something to you. When it comes to Facebook advertising, I have a bit of a fetish, which is clicking on the little blue texts.



Why am I telling you this?



Because it is in the aforementioned advertising panel, next to the detailed targeting options, that the main character of today's episode, i.e. the exclusion option, is underlined in blue.