Building a marketing strategy that relies too much on social media

[sumaiyakhatun26]

Hence, mistake number one is excessive focus on only one channel of generating leads, or on one channel of building your marketing presence, because if that channel stops working, what then? And since we are on the subject of channels, it is time for mistake number two.


Note: As strange as it may sound coming from a man who has created and will probably create a lot of content on social media, mistake number two is over-reliance on social media channels in B2B marketing.

And here we come back to a situation that I am partly happy about, i.e. there are B2B russia rcs data companies that do not believe in marketing at all and do not even have a single person on board who would deal with it. May the Lord shine on their souls. Generally, the better the marketing in the company, the easier the sales are, but that is a topic for a completely different discussion. However, among companies that have started to believe in marketing, the most common marketing channels, apart from the classic B2B, if we understand marketing as presence at trade fairs or some conferences, are precisely the social media channel. That is why the company opens a Facebook profile, a LinkedIn profile and starts communicating. Why this choice? I do not know for sure.

It's probably just because it's easy. Or maybe they're convinced that everyone's there, so we have to be there too. And since we're a B2B company, when we search for a social networking site for B2B, or ask what kind of social networking site there is, everyone talks about LinkedIn.