Drop in English means to release, to let go. Shipping is related to order, shipment, sending.
Anyone who invests in an e-commerce operating model such as dropshipping is, therefore, allowing the product supplier to simply “drop”, or rather, send, the order.
One of its great advantages is the low initial investment value .
Since dropshipping doesn't need to worry about v vp risk email database packaging, inventory or shipping, costs are well below what would be considered ideal for opening a traditional e-commerce business.
Read more: D2C Market: understand what this new e-commerce is all about
If you want to have one or apply it to an existing online store, just follow these tips:
Choose a niche
Electronic devices, fashion, clothing and footwear, furniture and appliances, office supplies, toys… The list of product options for setting up a dropshipping business is extensive.
Before you get started, you should choose one or two of these niche options to invest in.
While you don’t need to have inventory when dropshipping, that doesn’t mean you have to sell everything.
Like any other business, it is necessary to evaluate issues such as supply and demand, competition, among other important points.
The ideal product for this operating model is one with high demand and low competition.
Therefore, do good market research and good planning, especially marketing, which we will explain later.
Find reliable suppliers
This is a crucial part of the success or failure of dropshipping.
The supplier is the one who will be at the forefront of the customer's sales cycle , who will be responsible for separating and delivering the product, including in relation to its delivery time.
A large part of the customer experience and perception of value in their purchase is in this final stage, especially after they receive their product.
Therefore, finding a reliable supplier is vital for this operating model.
Oh, and there's more: the profit from a business like dropshipping comes from price increases , that is, your profit margin will be in the price you put on the product, which must be higher than the price charged by the original supplier.
In this way, it is important to talk and align expectations with your supplier so that nothing goes wrong.
You will also be the one who pays for the products based on what you receive from your customer, which means that you will only pay for the items after they are sold.
Stay on topic: What are the main trends in logistics?
Create your online store
Managing inventory and product delivery will not be your responsibility, but attracting customers will be.
To do this, you will have to create an online store, where you will display the products for purchase, price them and describe them according to the manufacturer's instructions.
Some of the most suitable companies to set up your dropshipping are:
Shopify
Nuvemshop
Woocommerce
Bling
Before closing a deal, research each one thoroughly , with their advantages, disadvantages and benefits.
Remember that your online store will be your gateway, your showcase, so you can sell your products and be very successful.
So it's worth spending more time on this step too!
How to have dropshipping or apply it to your online store
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