Do you know anyone who uses Instagram on a desktop computer?

[sumaiyakhatun26]

I understand perfectly well that some people, when they sit down in the Facebook ecosystem, try to copy best practices and transfer them to this platform. Meanwhile, the effect is not the same. This is because most of the traffic in social media, including Facebook and Instagram, comes from mobile devices.



It's true that I do this myself, especially when I respond to comments. However, all data shows that most users use this medium exclusively on mobile. It's similar with Facebook itself, as a mobile application, or even in Google Chrome.

Although it seems logical, running a separate set of ads only on desktop computers means mexico rcs data that the target group that we can reach is much smaller. As a result, the rates for display, click or ultimately sale, instead of falling, will also increase. So it doesn't make much sense.

It's similar with trying to reach users of individual devices. Such optimization also makes no sense, because we will unnecessarily reduce the size of the group, and the cost of advertising will be higher.

There is a second, much more common reason why people change their ad placements:

2) They decide to exclude things that from their perspective have no chance of success.
What does this look like in practice?