How to Use a Value Proposition Canvas

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This tool will help you gain a complete understanding of how a specific customer segment feels about a value proposition and therefore help you make better decisions.

Questions you need to ask
Once you have downloaded all the tools, you need to create a customer profile by asking questions of yourself, your colleagues, and your customers.

The questions are divided into three sections: Customer Jobs, Gains, and Pains. I encourage you to print out the Value Proposition Canvas, grab some pens and lots of sticky notes, and invite your colleagues to participate in this exercise.

Start writing down what you think the client's panama mobile database work, pain, and gain on sticky notes. Make sure each note only has ONE thing written on it. You'll likely create 30-50 different notes once you get started. Put sticky notes on each section to neatly separate the work, pain, and gain.

When you're done, take all of your "customer service" notes and sort them in order of importance. Do the same with "benefits" and "pains."

To get you started, we've provided a description of each below.