How to Increase Sales in Your Online Store? 13 Product Page Improvements

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Running your own e-commerce business or online store, you struggle with many adversities: from technical issues and deliveries, to communication and marketing. However, your biggest enemy is... the hesitation and indecision of potential customers. Sometimes you simply have to help them with this important decision! How to increase sales in an online store?

One way to do this is to create a sense of urgency. Today, I’ll show you how you can do just that. I’ll show you 13 proven techniques and easy-to-implement optimizations for your online store’s product pages.

In the article you will read about:

How to Increase Your Online Store Sales with a Sense of Urgency
13 Proven Techniques to Create a Sense of Urgency on Your Product Pages
Warn about low stock levels
2. Highlight the limited number of pieces at a given price
3. Introduce time-limited promotions and remind when they end
4. Propose a bonus offer
5. Show how many users are currently viewing the offer
6. Show how many people bought/saw the product within 24 hours
7. Show recent purchases in your store
8. Introduce faster delivery for orders placed by a specific time
9. Free shipping for a limited number of orders
10. Special offers for pre-sale and pre-order
11. Reward first-time customers who purchase your product
12. Colors matter
13. There is power in words
How to Increase Your Online Store Sales with a Sense of Urgency
Research shows that at a very basic level, people fear loss more than they lebanon rcs data desire gain . We act—sometimes very impulsively—in circumstances where we perceive a shortage or potential loss of something valuable.

One scientific experiment clearly showed that this response occurs regardless of whether the shortage is real or artificially created by salespeople or marketers.

When something starts to run out, the desire to obtain that item/service simply increases .

This is why limited editions or rare items sometimes reach astronomical prices.

When running your own e-commerce, you can use the sense of urgency (a combination of strategies resulting from the meanings of two terms used abroad: urgency and scarcity) in a very effective way to increase online sales.

Now I'll show you what to do to make users want to use your offer.