How can the banking sector maximize a content strategy?

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Content creation is an important area for marketing in every sense. It gives recognition to your brand and works as a portfolio of your company's experience in handling certain situations. In recent years, Content Marketing has taken on such relevance due to its strategic nature and has gained a leading role that undoubtedly contributes to all industries even in difficult times; so here we tell you how to make the most of it.

One of the sectors that has had a difficult transition is banking, since for many years it used completely traditional marketing and sales schemes. Even today, it is possible to receive calls from sales representatives of financial institutions offering products with a traditional pitch that is little or not at all effective because it does not focus on the real needs of the client, but on the transaction they hope to achieve.

These interactions cause friction in the lebanon number dataset with users and ultimately, lost opportunities, so achieving a bond based on satisfying people and highlighting the benefits of financial services becomes imminent. The best way is through effective content.

In the case of financial institutions, these contents should emphasize the usefulness of their services, their commitment and mission with their clients to create a bond based on trust. At Smartup we suggest:

1.- Clear and relevant content . Information transparency not only helps companies understand their products/services and specify how users can help them solve their problems; it also inspires trust. Deloitte's 2021 Global Marketing Trends, find your focus found that when brands are habitually trustworthy, customers are 2 times more likely to recommend them to a friend.

Furthermore, relevance is the factor that sparks people's interest and facilitates connection; we must not skimp on data from the sector and new consumer habits that account for different parameters to develop more tailored content and products.

2.- Focused content. Depending on the stage of the buyer's journey (awareness, consideration, decision) and the buyer persona, since this is the only way to adapt to the values ​​and needs that the prospect has at a given time.

Thus, in the discovery or awareness stage, highly effective content is infographics, eBooks, guides and content that describes the common problems of the target audiences and engages them when they identify with them. In the case of consideration, in addition to educational articles focused on solutions to the problems, webinars, manuals and tutorials work excellently, and in the decision stage, in addition to specialized articles and articles about products or services, success stories must be seen.

3.- Content in functional formats. Depending on the digital channels you have, your Content Marketing strategy may involve different ways of transmitting different messages. However, through experience, we know that in the last year, audiovisual content such as videos, live streaming and webinars have intensified. Informative digital content such as blogs, eBooks) and audio content such as podcasts and audiobooks are also among the most consulted.