alternative search engines
In Germany, search engines other than Google do not play a major role. This is why there is a lack of alternative search engines in Germany and Europe that can achieve a relevant, comparable reach.
Germany
The situation is different in the target markets of the USA, China, South Korea and Russia or Eastern Europe:
Russia
Bing (USA), Yandex (Eastern Europe), Baidu (China), Naver (South Korea) ... play the most important role. You should decide individually whether it makes sense to get involved in the different SEA services. More information here from our colleagues
Facebook ads
Facebook ads can be a PPC extension for community building, content promotion and lead generation. However, I wouldn't get my hopes up too much as an alternative to Google AdWords for direct sales. You should first carry out tests in the peak season, such as the Christmas season, or using the retargeting function.
Google Display Network and YouTube
The Google Display Network ( GDN ) has been expanded by Google with a variety of functions and reports that now also enable a more performance-oriented approach. As with campaigns in Google uk phone number data search, however, you should also plan for ongoing optimization of the display network campaigns . When it comes to performance, you should at least test remarketing and remarketing for search ads (RLSA). Targeting target groups ready to buy also makes sense. The ads on YouTube offer some interesting variants such as TrueView. More about advertising on YouTube with video and display ads
Amazon Product Ads
For e-commerce companies, Amazon Product Ads are probably the most interesting AdWords alternative at the moment. The ads are presented to customers who are searching for similar or related items on Amazon.de. Users see the ads in many places, including: on product detail pages, in search results and even in the shopping cart field.
Plista, Outbrain, Ligatus
Content promotion services such as plista, ligatus or Outbrain can be used to promote products on the publisher websites of the respective provider. However, Outbrain only allows the promotion of editorial content. For content promotion, we tested and compared all three services, Facebook Ads and the Google Display Network .