Here are the most important ones:

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13 Tips for E-Commerce Product Page Optimization, Design, and Testing
There are many factors that affect conversions and sales results in e-commerce. One of them is the product page in an online store. Today I will tell you why you cannot underestimate its importance when thinking about business. You will also learn what you can do to increase your competitiveness, increase your chances of selling, and above all - make it easier for potential customers to buy without much effort and money.



But first – as usual – a handful of hard data that will show you that we are talking about some serious money up for grabs here…

In the article you will read about:

E-commerce in the world and in Poland
Why is the product page so important?
Product page – what can you improve to increase your sales?
PRODUCT PAGE – PRESENTATION AND DESCRIPTION
Take care of the quality of your photos
One or multiple photos?
Show details
Talk to people
SOCIAL PROOF
Reviews and recommendations
UGC, or share content from others
SALES AND PURCHASING PROCESS
Do you place the most important information next to each other?
What does your CTA look like?
Cross-selling and up-selling
Create an urgent need to buy
CUSTOMER SERVICE
Delivery Information
Notification about availability of sold out assortment
Clear returns policy
E-commerce in the world and in Poland


The e-commerce industry is growing year by year and there is no indication that this trend will reverse. Just look at the value of the largest markets in the world, namely China, the US and Europe.



According to the Statista report , the clear leader is China . The market there was worth $1,343.5 billion in 2020, and is expected to grow to $1,996.0 billion by 2025.



The American market generated USD 537.7 billion in 2020. Forecasts say that by 2025 it will grow by 6.1% and exceed the level of almost USD 724 billion.



The third largest e-commerce market is Europe, with revenues in 2020 of $460.5 billion. By 2025, this value is expected to increase to $655.6 billion.



These data alone show that e-commerce is an important and future-oriented branch of the entire economy , which is also flexible and dynamically adapts to changing conditions.



Online shopping is also gaining more and more supporters in Poland , as clearly shown hong kong rcs data by data from the study "How do Poles search for and buy products on the Internet? Online shopping paths in Poland 2021" (Atena Research Consulting) .







increasing trust and confidence in online shopping . As many as 80% of consumers believe that it is quick and easy, and 64% buy things there that they previously bought only in stationary stores;
the dominant place for starting and finalizing transactions are trading platforms (33%), the most popular of which is Allegro;
increase in the use of mobile devices – 45% of purchases are made using a smartphone or tablet.
taking into account all stages of the purchasing path, as many as 69% of consumers buying online go to Allegro – in comparison, 39% of users use Google during this time;
12% of users start their product search from online store websites (the same as on Google), and only 21% complete the transaction there (a decrease of 16 percentage points compared to 2020).