Organization of merchandising

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Merchandising organization involves the consistent implementation of activities aimed at promoting goods and attracting the attention of buyers. This process includes planning, coordinating actions and monitoring their implementation to achieve the set goals.

Product location
One of the most effective strategies in yahoo email list merchandising is the concept of the "Golden Triangle". Despite the name, it is not always associated with this form.

The basic idea is to place the most popular product at the farthest end of the store from the entrance, and the checkout area on the opposite side.

This scheme is aimed at ensuring that the buyer, moving towards the desired product, passes along other offers, drawing attention to various products.

The most striking example is the hypermarket, where bread is often located in the far corner of the store. The customer must pass through many departments to get to the baked goods, and on his way to the checkout, he again crosses the entire store, where his attention is drawn to other products.

It is important to consider that placing a popular product too far away may be ineffective if customers do not notice it at first glance. In such cases, it is worth thinking about signs or placing some of the products on mannequins or separate stands to immediately direct customers to the right area.

Pay attention to the area near the entrance: so-called "blind zones" are formed to the right and left of the doors, since the buyer is just entering and is not yet in the mood for active inspection of goods. Therefore, it is not recommended to place key items in these areas - they will go unnoticed.

To attract attention near the entrance, it is better to display products that cause impulsive demand or promotional offers in order to immediately involve the visitor in the purchasing process and switch his attention to further shopping.

When the buyer is already in the mood for shopping, you can place products that are not on the priority list, but are profitable for the store. Going to the "locomotive" of the assortment, the consumer will also consider less popular products with the idea that he has already started shopping and can afford something extra.