The idea of ​​signing up for a newsletter

[sumaiyakhatun26]

What I said in the context of personalization is primarily related to one conclusion:

To get someone to sign up for your newsletter, you need to give them as much value as possible.
This value can be various materials that someone will receive in exchange for signing up to your mailing list. I recorded an entire episode on this topic because it all comes down to lead magnets .

A lead magnet is free content that you send to a recipient for signing up to your email list. This could be access to previously created recordings, a discount coupon, exclusive content, and so on.

There are a number of ideas for potential lead magnets, the most commonly used is europe rcs data probably an e-book. You can find more ideas in the aforementioned podcast episode. Check it out to explore the idea of ​​magnets as a method of acquiring leads for your mailing list.

#4 and a half – events
How many times have you participated in various fairs and conferences? Every time you exhibit your booth somewhere, it is visited by people who are at least slightly interested in what you have to offer.


Very often this is done on specially prepared paper forms, or using a simple landing page so that someone can click their email and consent to sending. (Because of course you have to remember to inform users about all consents and their later digitization).

So take advantage of the opportunity. After all, you are in a specific place and your stand is like your website. The offline registration form will be the equivalent of the registration you would create on your website. This is a really great opportunity to grow your mailing list!