What do you need to advertise on Instagram?
Let's start with the fact that advertising on Instagram can be launched both using Facebook and the Instagram app. If you do not have an Instagram account and do not want to register one, you can use your Facebook Page for advertising.
Instagram advertising
Facebook Ads Manager has more functionality, so if you decide to set up targeting via FB, you will have more settings available. Instagram doesn't have such settings, but it's much easier to launch ads here.
So, to place an ad on Instagram we will need:
a Facebook page and an Instagram account linked to it (but not required);
if you have an Instagram account, switch it to a professional account;
understanding your target audience;
create an Instagram profile and a Facebook page (if you don’t instagram data have an Instagram account, the cover and page name will be pulled from Facebook);
a ready-made publication on Instagram, if we plan to promote it using the app.
advertising funds;
high-quality creatives: photos, videos and text;
some free time.
How to set up advertising through the Instagram app?
You can only promote ready-made publications or stories through the app. The easiest way, which is suitable for those who are just getting acquainted with advertising. This is done from the phone and will take a few minutes.
To promote posts, switch your account to a business account.
Switching to a business account
Next, select the desired publication and click “Promote” or click “Promotion” under the profile header.