You can then download lead statistics via Ads Manager. To do this, in the Ads tab, click on Results, then Facebook Leads. And for some accounts, a new tool is available – Facebook Lead Center.
Please note: If you are pouring from FB, there are useful guides for you on how to reduce the cost per click in Ads Manager and improve CTR . We also examined Facebook as a source of traffic in detail .
You can also get leads on Facebook through other types of advertising. It is not necessary to set up a tool such as a lead form for this. In this case, the creative is the first stage of the sales funnel. It attracts attention and motivates to go to the target page. And the lead generation form is located on it.
The format of creative to choose depends on the bitcoin data vertical and offer. Target GEOs also have an impact. Somewhere static images are perceived better, somewhere a "carousel". Video creatives are trending now, but nothing lasts forever - tastes can change.
Fan page on Facebook
A fan page or business page on Facebook differs from a regular profile in that it has a lot of additional tools. To collect leads, you can:
Create stories and promote them through Facebook targeting. By the way, stories can be shared directly on Instagram if your Instagram account is linked to the fan page;
Promote regular publications with a lead magnet - this is what they call unique offers for clients. Simply put, this is what the client should "bite" at. The purpose of such a post is to interest and show why your product is better and more profitable than similar ones;
Add contacts to your profile description – phone number, WhatsApp, link to your website or online store.
contacts for lead collection
You can add contacts to your profile to collect leads
Lead Generation Methods on Instagram
Lead generation on Instagram is also one of the leading sources of traffic now. We have collected methods for getting leads on Instagram. Among them are methods for promoting a business and methods suitable for traffic arbitrage.
Lead form from Facebook
We have already told you how to set up a form for lead generation. Now let's look at placements in a little more detail. Facebook Ads Manager offers a choice of Reels feed, "Interesting" feed, Instagram stories. If you choose them, the ad will be run in two social networks at once, and the reach will increase.
Reels tape
We advise you not to neglect the Reels feed - now it is the TOP video format on Instagram
Advertising with bloggers
Unfortunately, not all offers can be targeted. If FB bans your creatives, try another method of lead generation - through advertising with other bloggers. You can find them directly, through a search. But it is easier to do this through Instagram blogger exchanges.
On Instagram, blogger advertising is one of the leading sources of leads. In this case, the sales funnel looks something like this:
The user sees an ad on the page and follows the pinned link. Or the link under the post, or in the story;
A pre-landing page or a landing page with a lead form opens immediately;
The user fills in and submits their data.
The funnel can be more complex. In traffic arbitrage, a combination of Instagram and Telegram is often used. When flooding gray offers, the user is taken to a Telegram channel. And from there - to a landing page with a lead form.