In all methods of moneymaking on VKontakte groups, coverage is important - the number of users who will see your content. And not just see it, but also interact with it: views alone will not bring much money.
To promote your community to good coverage, follow these simple recommendations:
Don't change the topic of the community . This is important because VK algorithms can promote your content themselves. And if you first write on one topic and then suddenly change it, the algorithms get confused - they don't understand which audience to offer publications to. Therefore, you lose coverage.
Analyze statistics . On VKontakte, you can view statistics for the entire group or each post separately. See which publications have the largest reach. Make assumptions about why this happened. And strive to repeat the success — repeat the format, message, and presentation. This work needs to be done constantly — this is how you can achieve organic audience growth.
Encourage engagement . It directly affects reach: the more line data often users react to your publications, the more the algorithms promote them. Engagement increases with any user actions — reactions, comments, reposts. For example, you can hold contests for likes or publish useful content like collections — they will be reposted to save.
You can promote a community using paid and free methods. In any case, VKontakte representatives recommend that you design a header before promoting, invite at least 10 participants to the group and fill it with 3-4 publications. No one will subscribe to an empty community. And to make it attractive, you can set a task for a designer to draw an avatar and a cover.
Once you have done the minimum design of the community, you can start promoting it. Paid ways to get subscribers are advertising in target or other groups. Look for groups that your target audience is a part of and launch advertising campaigns:
in targeting - you focus on community members and show ads to them;
in publications - you agree on the placement of posts with group admins.
You can also use free promotion methods. For example, spam in VK , mass liking, mutual PR. But usually free methods do not give the same effect as paid ones, and additionally take a lot of time.
Lifehack: people will be more willing to subscribe to you if you promise them something interesting or useful in your ads or posts.