Adwords campaign optimization

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Foundations;
Selection of the semantic core;
Adwords keyword phrase constructions;
Optimization of expenses, positions;
FAQ – Tasks/Solutions.
Foundations
The basis of Adwords is advertising based on keywords that are entered cameroon number dataset by the user or selected automatically based on the content of the document, in the search and contextual media networks (CMS). We will not touch on CMS and automatic keyword generation.

Selecting the Adwords semantic core
There are two options for selecting a semantic core for an Adwords advertising campaign: the official Google Keyword Planner tool and the third-party software KeyCollector. Both options have their pros and cons.

The web studio uses both methods of collecting semantic information, depending on the tasks. To compile a small semantic core for a small town, it is more convenient to use a selector, while when compiling a semantic core for a country or a large region, it is more convenient to use KeyCollector.

Semantic core selection using Adwords Keyword Planner


We enter the original keyword phrase, based on which we need to find the tail of key queries. After that, we go to the "Keyword Variants" tab.

Additionally : the keyword phrase selection method is suitable not only for advertising, but also for promotion in Google's organic search.



In the first window "Keywords" we see statistics directly for the entered phrase, below in the tab "Keywords (by relevance)" - similar phrases for which statistics are manually collected when compiling semantics.



Help : You can use the "Download" button to export all suggested phrases and statistics to a table format, and compile a semantic core in Excel or OpenOffice.

Important ! With a limited budget, consider the level of competition in your advertising campaign. If your budget doesn't allow you to run ads for all the keywords in your topic, you can choose more specific keywords (3 or more words), which will cost less and are more likely to generate conversions.

Semantic core selection using KeyCollector
Keyword selection in KeyCollector is done automatically, taking into account the same input data as in Keyword Picker.