In order to utilize CRM, it is important to first clarify your purpose

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First of all, when information and knowledge about technology, know-how, and knowledge is scattered all over the place, it can lead to work becoming personalized. Problems such as work being stalled without a person in charge are likely to occur, which also has a negative impact on handover and human resource development. Systems and tools such as file sharing software, in-house wikis, and groupware are used to share information by creating manuals for this information. A typical system for centrally managing customer information is CRM (Customer Relationship Management).


CRM centrally manages customer information held by the hong kong telegram database sales department, marketing department, development department, information systems department, etc., and is used to support marketing, promotions, etc. Benefits of centralized management What kind of benefits will a company gain from centralizing the management of various management resources? Next, we will introduce the benefits of centralizing management resources. Promoting business efficiency The biggest benefit of centralized management is the promotion of business efficiency. If information is distributed and managed across multiple departments and divisions, it takes time to check and compare that information each time you proceed with your work.


The same goes for people, things, and money. If you cannot get a bird's-eye view of the entire company and grasp the situation, the speed of decision-making will slow down and there is a risk that the validity of your judgments will be questionable. Centralized management also simplifies business flows. Simply put, it will help smooth the progress of work, reduce work hours, and save time. Activating information utilization With centralized management, everyone can smoothly access common information, including past records and the latest situation.