Increase customer satisfaction

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We also measure what actions users took after receiving the email. Based on this, we consider improvement measures to achieve your numerical targets. Things to consider before you start email marketing Above, we explained the seven specific implementation steps. Among these seven steps, the most important one is "1. Setting objectives and goals." Before starting email marketing, it is important to set objectives and goals, and not only set numerical targets such as KGI and KPI, but also to think about the actions you want your targets to take, such as who you want to communicate what to them, and what action you want them to take.


If you proceed with a poor design here, you will honduras telegram database only be able to evaluate each email one by one, and you may end up lost as to why you are engaged in email marketing in the first place and how to improve it in the future. Email marketing failure cases We will introduce three examples of mistakes that we often hear about when supporting our customers. Even if you have made thorough preparations and made proper designs, these are common mistakes that people tend to make, so please use them as a reference.


Expecting short-term results It is possible to evaluate each measure individually while designing the goals of each measure. On the other hand, the strength of email marketing is that it allows you to continuously build and strengthen relationships with customers and lead them to the final goal. If you look back at the results of each email or each measure, you will not be able to evaluate the email marketing measure as a whole. Furthermore, even if you see results, it is difficult to identify what the winning pattern was, and as a result, we often see people quit midway, saying, "I'm investing, but I'm not seeing results.