"SFA" for managing information related to sales activities

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In this article, we will explain whether email marketing is actually effective. Email as a channel First, let’s look at what position email holds as a channel. According to statistics released by the Ministry of Internal Affairs and Communications in 2018, email is used by a wide range of generations, and is the mainstream communication tool especially among the business generation in their 30s and above. As email is more often used than social media for communication between companies, email is still an effective communication channel for companies.


Time spent using the Internet as a means of communication guatemala telegram database and rate of users *From the Ministry of Internal Affairs and Communications' Information and Communications Policy Institute's "Survey on Information and Communications Media Usage Time and Information Behavior in 2017" Although email is an effective communication channel, email newsletters have begun to have difficulty achieving the expected results, which has led to doubts about the effectiveness of email initiatives. However , email newsletters are not everything to email initiatives.


Email newsletters are merely one method. As mentioned at the beginning, just because the effectiveness of email newsletters has declined does not mean that the effectiveness of email initiatives itself has been lost. Email strategies are shifting to email marketing One document that discusses the effectiveness of email initiatives is "Digital Marketing Forecast: 2016 To 2021," published in January 2017 by the American research company Forrester Research. The report predicts that email marketing will grow at an average annual rate of 8% through 2021 (excerpt from " How to Make Email Marketing Successful, " by Nikkei BP Consulting Co.