The following phases show how a consumer moves from purchase to sending a message

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Unlike the purchase funnel, the influence funnel is a type of marketing funnel in which buyer behavior is thought to progress upwards.

In the influence funnel, buyer behavior progresses through the following phases:

Call
introduction
continuation
Unlike other types of funnels, the luxembourg cell phone number list influence funnel is defined by focusing on the "purchaser." The following factors led to the creation of the influence funnel:

Spreading the word on social media
Reviews from friends and acquaintances
Evaluation on comparison site
A new type of funnel called the influence funnel was born when "calling" and "referral" became one of the factors that lead new customers to purchase services and products. There have long been consumers who make purchase decisions based on reputation and word of mouth, but the influence funnel is the first time that this has been clearly funneled.



Double Funnel
The double funnel is a type of funnel that combines the purchase funnel and influence funnel mentioned above.

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Cognition
Interests
Comparison
Purchase/Application
continuation
introduction
Call
With the creation of a combined funnel type called the double funnel, it is now possible to align consumer behavior and buyer behavior, which previously were thought of separately.

The double funnel also has the advantage of allowing you to implement appropriate marketing strategies by managing customers at each phase.



Why funnels are considered outdated




Nowadays, there are many types of marketing funnels, as introduced earlier, but in the past, people used to whisper that "funnels are an old idea and cannot be adopted as a marketing method." There are a few reasons for this, which I will introduce below.



Consumer behavior has diversified
The basic premise is that consumer behavior is increasing year by year.

When the marketing funnel was in full swing, consumers would purchase services or products in the following phases:

I want to buy a car
Consumers go to dealers in person
Select the vehicle you are interested in
Buying a car
At this stage, we could use a marketing funnel to come up with a marketing method. Of course, we could also use it by type.

However, in today's world, there are no set phases and consumers move back and forth between various media as follows:

Search online
There was information on the internet, but I moved it to social media to increase its credibility.
Collect information from numerous platforms, including Instagram and Twitter
Collect information from magazines as well as social media
It is not uncommon for individual consumers to take unexpected actions. It is obvious that it would be meaningless to force consumers in this state into a marketing funnel. The many types of marketing funnels would also become meaningless.



Because they can’t understand the buying experience
The modern era is one in which things are not "owned" but "used and experienced."

As the marketing industry often talks about, "From consumption of things to consumption of experiences," it is not possible to follow consumers from the time they purchase something to the time they experience it.

In today's world, where increasing post-purchase satisfaction is considered important, marketing funnels that only allow measures to be taken up to the point of purchase are no longer meaningful.

Of course, it is possible to use funnels to think about marketing methods leading up to a purchase.