If we share knowledge on a topic, a very simple relationship is created in the client's mind. You talk about it, you can talk about it in a sensible way, you show the results you achieve, you show the processes that lead to the achievement of the goal, and so on. So if you can do that, you will be a good choice for me.
In other words, if you create valuable content, you build trust. And that trust helps you increase sales or achieve better results. So let's move on to the conclusions I would like to leave you with.
Application 1
If you create content on a topic, describe your processes, show your results, show who you work with and how you work, don't be afraid that your competition will copy it. Focus on making your content and your materials better. At the end of the day, the one who is the best wins.
Application 2
Turn the tables. If your competition had written an article on a topic before you, america rcs data perfectly addressing the customer's problem, or had a great explanation of the specifics of the solution you both offer on their website, wouldn't you want to have that material on your site?
Besides, I talked about it in several episodes of " Specifically about marketing ", which I encourage you to listen to:
If a competitor writes about a topic, will that stop you from creating your own, similar material if you think it is actually very important to your customer?
Look at it another way: if a customer doesn't find the answer to their question in you, they'll look for it in a competitor. In this case, you shouldn't be afraid to take a cue or be inspired by someone. And this signal works both ways. You can, and even should, observe your competitors and analyze their actions.
Don't you think you should have it?
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