MA is a tool for improving marketing efficiency

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When issuing e-mail newsletters using an e-mail distribution system or CRM system, you can measure the "click rate" in addition to the open rate. The click rate is the percentage of times the link in the e-mail is clicked. Of course, an e-mail will not be clicked unless it is opened. If you increase the open rate, you increase the chances of increasing the click rate. Because it serves as an indicator for examining the content of marketing measures By collecting data on the open rate of email newsletters, you can find out what subject line and timing of email newsletters will increase the open rate.


It is also effective to set the open rate of email newsletters georgia telegram database as a KPI (key performance indicator) to evaluate the achievement of goals and consider measures to increase the open rate. For example, if the current email newsletter open rate is only around 10%, the click rate will not increase and the significance of using email newsletters for marketing will be diminished. You may also need to reconsider the cost-effectiveness. However , if you implement improvements and increase the email newsletter open rate, you can expect an increase in the click rate and you can also consider the email newsletter's information dissemination ability to be strengthened.


The email open rate is an important indicator when examining the content of your marketing measures. What is the average email open rate? The email open rate is one of the important indicators of marketing strategies. Many people are probably wondering what level of open rate they need to ensure to be considered good. We often receive questions such as, "Currently it's at XX%, but what should we aim for?" and "What is the average open rate by industry and business type?" The quality of your email open rate can vary greatly depending on the following information, so there is no single indicator that you should aim for: Purpose of email marketing initiatives target Number of deliveries Delivery frequency The objectives of email newsletters that regularly deliver the latest information and step emails that deliver one-to-one scenarios are different, so the reactions expected from recipients are also different.