Margin-based targeting in Google Ads? An absolute must-do for larger Google Ads accounts!
The newly acquired margin data usually provides completely new ideas for the entire account structure . And campaign performance can also be completely reassessed . This allows bidding strategies to be optimized so that you get closer to maximum profit step by step .
The results are impressive: we were able to increase our customers' Google Ads profits by an average of 20% by controlling them based on margins ! Because only those who know how much is left at the end can invest more where it is worthwhile and, if necessary, save money elsewhere.
When you switch your campaigns from revenue tracking to margin cameroon phone number data tracking, as is often the case with Google Ads, the motto is: test, test, test! The larger the campaigns, the smoother the switch to margin tracking usually goes, as more data is available.
It is also important to never lose sight of sales , even despite margin tracking . Ideally, we want to maintain or increase sales levels, but also increase profitability. It is therefore essential to always keep an eye on and control all KPIs.
Conclusion
Margin tracking is an essential tool for you if you want to increase the profitability of your advertising campaigns. Instead of relying solely on sales data, margin tracking enables you to make informed decisions based on actual margins. By integrating your margin data into your Google Ads strategies, you can not only run more profitable campaigns , but also achieve your long-term growth goals .
So if you haven’t implemented margin tracking yet, now is the perfect time to start and take your Google Ads campaigns to the next level.
Do you need help with this? No problem! We will discuss with you the best way to increase the profitability of your campaigns and increase the profit curve.