Creating data-driven conversation content

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Taking a proactive approach to your sales enablement process puts you much closer to shorter sales cycles.

Every minute you spend talking to a prospect is valuable to the growth of your business. That's why it's important to plan out what to discuss during a sales call in advance.

Your sales conversations should be backed up by well-researched data about your prospects and market conditions.

When you lead a call backed by data and intelligent analytics, you empower your leads to make better decisions faster, thereby shortening the sales cycle.

But how do you build a data-driven quality checklist ? Here are some data points from existing sales and marketing data that you can use to develop your data-driven talking points:

Interacting with potential customers and their russia mobile database behavior on your website, social media, email, and other marketing channels
The history of potential customers in your database, such as unsubscribes, past interactions with the sales team, etc.

Ongoing research and analysis of competitors to understand their offerings and prices to determine your unique selling points;
Common connections or networks that you can tap into to provide social proof of the success of your brand/product/service
Analyze potential competitors to understand what their competitors are doing and bid accordingly
There are just a few points on how you can research your prospects before engaging with them.