Content design and creation

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Goal (KPI) setting
Content marketing is a method that needs to be continued over the medium to long term before it sees results, so if your policy changes midway through, it will be difficult to approach users.

Clarifying your end goal will help you determine what kind of content you should create.

In addition, by incorporating guatemala cell phone number list the AISAS model (Attention, Interest, Search, Action, Share) into your content marketing, you can understand what stage your company is currently at, set goals that are appropriate for each stage, and then distribute content, which is a shortcut to success.



Persona Settings
In content marketing, setting personas is also an important method for ensuring the success of your initiatives.

Clarify the target users to whom you want to deliver your content by specifying their gender, age group, occupation, lifestyle, etc.

Once you have determined your persona, you will be able to deliver consistent, useful information to your users.




Content marketing is not a quick fix, so content creation needs to be carried out with a clear schedule.

The key to success is to clearly define what stage of awareness and interest your brand is at, and what content, such as blogs, social media or YouTube, will be most effective in disseminating information, and then design and create the content accordingly.



Measure the effectiveness
Tools to measure the effectiveness of content marketing include Google Analytics Search Console, Search Rank Checker, Twitter Analytics, Instagram Insights, and Pro Accounts, depending on the type of content.

In order to properly analyze page views, reach, and traffic, and continue to provide useful information to users, it is important to make improvements after measuring effectiveness.



Content Marketing Methodology


To be successful in content marketing, it is necessary to continually provide high-quality content that is useful to users.



Create quality content
3C analysis is effective in producing high-quality content .

This is a method of analyzing a situation by dividing it into three categories: Customer, Company, and Competitor, and is used all over the world to develop successful marketing strategies.

In addition, in content marketing, it is important to select content that matches the content to be transmitted and the target users. Types of content include articles on web media and blogs, social media such as Facebook and Twitter, and videos on YouTube and webinars.

Here we will explain two types of web media: blogs and webinars.



Web media, blog articles
We live in an age where if a user has a problem or wants to know information, the first thing they do is search on Google.

Google searches display a huge number of search results, but simply writing an article about the content your company wants to convey will not rank highly, and even if readers do read the article, it will be difficult to make them want to continue reading.

In content marketing, in order to have your article recognized as of high quality, it is important to predict the words users are likely to search for and prepare clear, comprehensive information on how to resolve their concerns and satisfy their intellectual desires .

Furthermore, no matter how useful an article you publish, it will initially be unfamiliar to you and your domain power will be weak, so you will not be able to generate many page views and you will continue to receive almost no response.

To be successful in content marketing, you need to persevere and continue posting high-quality articles, analyze your users and competitors, and rewrite the articles you post to provide more useful information.

Although articles on web media and blogs do not produce much results in the short term, once posted they become assets, so they can be said to be a method for building a customer attraction system that can be successful in the medium to long term.



Seminars (Webinars)
A webinar (a portmanteau of Web and seminar) is a seminar held online . Due to the COVID-19 pandemic, seminars could not be held, and the number of cases in which webinars were introduced has increased dramatically.

The benefits include less psychological and physical stress for participants and cost savings for the hosting company as no venue is required and travel expenses can be reduced.



In addition, content marketing makes it possible to transform content that has already been released into a different format.

By reusing articles from web media and blogs as webinars, you can reach users who you could not reach through articles.



Deliver in the right way to raise awareness
Even if you create high-quality content, it will be ineffective if it is not recognized.

Use SEO and social media correctly to make your content marketing successful.



SEO

SEO (search engine optimization) stands for search engine optimization.

By implementing SEO measures on your content, you can aim for it to appear at the top of search results and increase your brand awareness.

In content marketing, it would be counterproductive to create articles that are difficult to understand using mechanical SEO that sprinkles keywords all over them, so make sure to create content that puts the user first.



Social Media

In order to be successful in content marketing, it is becoming essential to use social media such as Twitter, Facebook, Instagram, and TikTok.

In addition to being able to instantly send useful information to users, SNS is also a method that can help expand the fanbase by allowing fans to share information with other users.

It can also be useful for announcing blogs and webinars, so try using them in combination.