Mobile vs Desktop: Who's Better at Lead Generation?

[shukla7789]

Published by

Fernanda Andreazzi
/ Conversion / Mobile vs Desktop: Who's Better at Lead Generation?
Summary [ Hide ]

1 What is the percentage of mobile and desktop traffic?
2 What is the mobile and desktop conversion rate?
3 Statistics on Mobile vs Desktop Usage in 2024
4 Differences between mobile and desktop experience
5 Tips to optimize the mobile experience
It's official: mobile continues to represent the majority of accesses to Brazilian websites , with 66.82% of the volume of visitors – compared to 33.18% for desktop.

As not everything is perfect, mobile still loses to afghanistan number dataset when it comes to conversion.

But don't be too upset, because the difference between conversion rates is decreasing and mobile phones are getting closer and closer to becoming the main device for generating leads.

How do I know this data? Well, it’s in the new edition of the Lead Generation Overview .

The 2024 report included the analysis of 2,772 websites, 147 million hits and 3.5 million leads generated.

If you want to better understand this scenario, satisfy your curiosity about these conversion rates and also stay up to date with other data on the mobile vs desktop relationship, continue reading the content!


What is the percentage of mobile and desktop traffic?
Both on a global and national level, mobile accounts for the largest percentage of traffic.

According to the Digital 2023: Global Overview Report , mobile accounts for 59% of internet traffic , while desktop accounts for 38.99% , and the remaining 2% is distributed between tablets and other devices.

Speaking specifically about Brazil, we consider the 2024 Lead Generation Panorama , created by Leadster.

The study showed mobile with 66.82% of accesses , that is, an even higher percentage than the global numbers… could this be a localized national trend, a bubble just for us?

Our CMO, Gustavo Luby, made a brief analysis on this issue, see:

“That’s a difficult question, but what we can say is that Brazilians have this reputation and characteristic of being very sociable , we like to have this contact with other people.

And, in line with this, we also have research that shows that the Brazilian population spends around 5 to 6 hours a day on their cell phones , mainly on social networks, that is, once again we are looking for this closer contact.

Therefore, this behavior of the population means that most of the traffic is mobile, even more so because companies need to be on these networks . ”