The Forgotten Methodology for Increasing Lead Generation

[shukla7789]

Published by

Gustavo Luby
/ Conversion / The Forgotten Methodology to Increase Lead Generation
Summary [ Hide ]

1 Why More Money is Not the Solution.
2 Successful Examples of Conversion Optimization
If you run a website for a small or medium-sized business, you’ve probably already felt the challenge of increasing lead generation through your website . And it’s no wonder, with the massive amount of online competition, acquiring traffic to give your company the visibility it needs is no easy task.

At this point, you may have already considered measures such as increasing your Google Ads keyword purchases , or creating a new website.

However, redoing the entire website, in addition to uruguay number dataset a process that requires a large investment of time and money, is a gamble that may not solve your conversion problem.

We have several valid alternatives, but one of them has been the secret for years of the websites with the highest performance in lead generation in the world. Next, we will present you this methodology that will increase your volume of leads, without having to change your investment in acquisition by a single cent .

Because More Money is Not the Solution.
spending on lead generation campaigns
You've probably thought about increasing your investment in Google Ads keywords to improve your results, right? This option, like social media ads, is very effective in generating qualified traffic to your website and consequently leads , but if you rely solely on this solution to get more leads, you may end up with no budget and a negative ROI (return on investment).

I say this because we already know that year after year Google's cost per click becomes 10% more expensive , as a result of more confident consumers and increased competition, making a strategy based solely on increasing CPC (cost per click) unfeasible.

high cpc for lead generation
Source: https://www.marinsoftware.com/resources ... port-59705

Ok, but what is the solution given that my investments are limited?

You need to increase your website conversion . This way, your CPC decreases, but the number of qualified leads increases.

I know this seems impossible and perhaps the first thing that comes to mind is redesigning your website. This situation also generates a very high cost, which involves not only the amount to be paid to whoever will perform the service but also the time your company will spend on the project. Furthermore, whenever a website undergoes a redesign without testing, there can be a considerable drop in organic traffic soon after.

There is a much cheaper and faster solution to help you with this challenge, which is CRO , or Conversion Rate Optimization , the right arm of digital marketing!

CRO is a set of techniques and analyses used by digital marketing to optimize a website's conversions. In other words, to attract more leads without having to increase the number of visitors to your page. These are actions to extract more results from the traffic that your website already has.

There is no foolproof formula that must be followed to have a high conversion rate on your page. You need to analyze and carry out experiments to align your website 's value proposition with your customer's needs.

This all sounds complex, but the CRO process can be carried out without technical knowledge and just using free tools.