Landing pages are aimed at generating leads and ultimately increasing sales. In this simple formula, a lot depends on the conversion rate, which is why we cover this topic in so much detail and from so many angles on the blog.
A seemingly insignificant difference of a few percent or tens of leads in the monthly perspective can result in millions of rubles in lost business profits.
On average, 64% of marketers believe that landing pages are the best way to test the value of an offer.
68% of B2B marketers use landing pages to generate new leads.
48% of marketers develop a new landing page for every marketing campaign.
It could be the inappropriate content or the incorrect use italy phone number data of emotional triggers. It could be that potential customers who land on your offer are distracted from the conversion action itself by design or content factors.
These reasons are just the tip of the iceberg; there are a huge number of variables in pre-click marketing.
Today we will turn to the infographics of the resource quicksprout and its owner, the famous marketer Neil Patel, dedicated to the main mistakes that prevent the conversion of incoming traffic on landing pages.