Qualify...narrow down your targets
Understand...Understand the user's concerns
Educate...Teach solutions
Stimulate...to strongly appeal
Transaction...Encourage action
QUEST is an acronym that describes the process of using copywriting to motivate consumers.
This method is more suitable for approaching the sales marketing directors manager email database existing customers whose needs are known than for approaching the potential customers.
It will be effective when combined with targeted marketing.
Qualify
By including wording at the beginning that narrows down your target, you can make your target aware of their needs and concerns.
It's much more effective to declare that you're giving users what they want.
For example, if you are targeting men in their 40s who are starting to get tired easily.
I'm now 40 and I can't get rid of my fatigue... It's a problem that every man has. I'm sure XX (product name) will help you!
In this way, you can clearly narrow down your target audience.
Understand
By empathizing with the user's concerns, you can help them gain trust in the writer.
The writing technique is
・No matter how many hours I sleep, I still feel tired the next day.
・On my days off, I sleep until late afternoon.
・It's getting harder to go up and down stairs.
It’s a good idea to make a bullet-point list of the problems your users might have.
If even one of these points is true, the user will have the illusion that "Ah, this text was written for me," and the subsequent copywriting will be more persuasive.
Educate
Up until now, we have focused on users' problems, but in this phase, we will write about solving those problems.
We include information such as the causes of the problem, solutions, product features, and customer experiences, and we strive to create a product that allows users to imagine how they can solve their problems.
Stimulate
We will write copy that makes users think, "Now is the time to buy!"
Providing a sense of exclusivity can increase purchasing desire.
There are three main ways to create a sense of exclusivity. You can maximize the effect by using different methods depending on the product and target.
1. Number of participants (limited to the first 200 people)
2. Period (special price during August)
3. Conditions (limited to those who answered the survey)