Content Marketing vs. Traditional Advertising: What Works?

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shishir.seoexpert1
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Content Marketing vs. Traditional Advertising: What Works?

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Photo credit: Alessandro Bianchi – Unsplash

Slush 2019: lots of mobility and optimism, a bit of diversity and ethics, and very few surprises
ecology
November 23, 2019
Reading time: 7 min
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By Kati Bremme, Innovation and Foresight Department

Several good news for the European gambling data spain tech ecosystem : investment in start-ups amounts to $35 billion this year, Europe has 99 start-ups worth more than $ 1 billion, and European pension funds ($4 billion) are starting to take an interest in venture capital with a tripling of investments in 2019, announces the “ State of European Tech ” report presented at Slush Helsinki . Added to this is the fact that the number of developers continues to grow in Europe (6 million today), enough to slowly get closer to Chinese and American competition.

But Tom Wehmeier of Atomico (the author of the report) doesn't announce all good news : 92% of funding still goes to all-male teams, the diversity so highlighted in the previous edition of Slush is not really implemented "In Real Life". Nearly half of female founders report having experienced discrimination in the last 12 months.

Clearly, there is still room to push for a representative balance of society in the world of European innovation and technology.
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