How to Optimize Marketing Campaigns with Real-Time Data

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An ad server is a web server/software that helps publishers, networks, and advertisers manage their advertising campaigns, schedule dynamic display of advertising content, and view campaign statistics.

Ad stacking

Ad stacking is a fraud technique where multiple ads are stacked on top of each other in the same ad slot, with only the first ad visible. If the user clicks on the visible ad, a click is recorded for all ads in the stack.

Ad switching

A media planning technique that allows you to replace an advertising spot broadcast on a television channel with another spot targeted on a digital medium, whether computer, smartphone or tablet.

Analytics

Extracting raw data (e.g. audience gambling data indonesia behavior on social networks, average time spent on a site, number of page views) to draw lessons that will then guide strategic decision-making.



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AR (Augmented Reality)

Augmented reality (AR) superimposes digital elements (2D, 3D images, sounds, videos, etc.) calculated by a computer system in real time on reality . It refers to the different methods that allow virtual objects to be realistically embedded in a sequence of images.

Product Backlog

The product backlog is made up of all the needs collected, evaluated and divided into user stories, to develop the target product.

These "user stories" are then prioritized and placed in the different "sprints". The scope of the backlog is variable, with elements appearing and others disappearing throughout the development of the product.