What is marketing research?

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Many people have probably heard that conducting marketing research is important for effective marketing.

However, I think there are some people who don't really understand what marketing research is.

This article will thoroughly spain cell phone number list explain the characteristics and benefits of marketing research, as well as the methods and procedures for conducting marketing research.

We will also look at its relationship with market research.



Table of Contents [Hide]

1.What is marketing research?
2. Marketing research methods
3. Marketing research procedures
4. Points to note when conducting marketing research
5. Obtain data that can be used for marketing research
6. Summary




Marketing research is a method of collecting and analyzing data in order to solve various problems faced by companies.

Companies may face the following challenges in their marketing activities:

How should you target your products and services?
What is the level of customer satisfaction with your products and services?
How should we price our new products?
How does your brand image differ from that of your competitors?
As such, companies face a variety of marketing challenges, and these challenges may cause obstacles in expanding their business.

Therefore, in order to solve this problem, it is important to utilize marketing research to help you and analyze the data thoroughly.



The role of marketing research
What role does marketing research play in business activities?

Explain the role of marketing research.

Marketing research has three main functions:



Understand the actual needs of your customers

If you want to develop a new product or service, marketing research plays a role in understanding customer needs.

The development of products and services that utilize research data is based on the results of surveys of multiple people obtained through online research and other means.

Therefore, by utilizing marketing research, we can think about what our customers want and realize customer-centric development.



Develop products from the customer's perspective

He explained that they play a role in understanding customer needs and are able to carry out development from a customer-centric perspective.

Furthermore, marketing research also plays a role in understanding the actual situation of "what kind of people customers are" and "what they are thinking," based on their experience of purchasing or using a product or service, and their awareness of the product or service.

In today's world where basic needs are met, "products that seem to appeal to everyone" are becoming products that do not appeal to everyone.

Therefore, it is necessary to conduct marketing research to classify and target customers, and then consider the needs of those targets.