If you don't want to leave just one field for email, but at the same time decide not to make your landing page visitors fill out eleven lines, how do you choose which fields to include?
Analyze your sales and determine what information is most often used at each stage of the sales process. In other words, it is better not to rely on ready-made formulas in this matter, but to conduct your own research. Reduce to the last and use only those fields that meet the needs of your business and your potential customers.
5. Wrong: Making the visitor type a lot
The more effort users have to put in, the less likely they are to fill out all the form fields. Typing is the most annoying part of the experience, especially for those who are visiting your page on a mobile device.
6. Correct: Use smart forms, radio buttons, and the ability to select fields
Smart forms allow you to automatically fill in fields such as france phone number data name, email address, and phone number. You can also make life easier for your potential customers by adding radio buttons for drop-down lists.
The ability to select fields will allow users to determine which options apply to them and which do not, and will save them from unnecessary typing. In addition to maximum convenience for users, you will also receive significant advantages: you will not have to process unnecessary data and waste time on people who do not match your buyer persona .
For example, if you are a pest control company, you could include a drop-down list of options for the question, "What kind of pests are you bothered by?" If the pests that bother the visitor are on the list, they can be confident that you can help solve their problem.
landing page of the Club W company
The landing page of Club W's company features a 6-step form with simple questions and the ability to select an answer or skip some fields to save time.
5 Critical Components of a Lead Form
7. Incorrect: adding a "clear fields" button
You don’t want your visitors to easily “give up” when filling in fields? Or for them to accidentally click the “clear fields” button (think about mobile users), and you lose leads? Instead, provide the ability to edit the entered data.