There is no magic formula for increasing a business's sales. Based on this reality, any company must have a well-defined sales strategy to generate more qualified leads in order to convert them into potential customers. Should we bet on Lead Scoring?
Before we get into the nitty-gritty, it’s interesting to know that 61% of B2B marketing sends all of its leads directly to sales, but only 27% of them will be qualified leads, according to a report by MarketingSherpa . Lead scoring is a methodology that helps classify leads by taking into account the behavior and activity of users during the navigation process on a website.
Using this formula, you can find out the level of interest that the vietnam phone number data lead generates towards a certain content, whether it is a product or service or simply information. This interest is measured through a scoring system that studies the interactions of users with your site , giving us real-time information on how potential customers behave towards your marketing actions.
Depending on the level of interest you get from your users, you can launch automated and segmented actions, as well as track the behavior and activity of each lead.
To carry out this entire process, it will be necessary to use a series of Marketing Automation tools such as Hubspot . Take note!