But it requires the user to take additional action. Google recently announced that it will no longer support this approach, but in fact it is still possible. If users click “Allow” or “Yes,” they are shown a pop-up, which opens an HTTPS window when they interact with it, and from there the user can ultimately subscribe. Then the window disappears automatically. With this method, as you can see, an additional click is required, which negatively affects the opt-in rate. However, many news resources and sites representing printed publications still resort to this approach, since most of them still work on HTTP. Such sites working with hard requests receive an opt-in rate of 7-10%, which is due to the “urgent” nature of the news presented. For eCommerce sites, this figure will be lower (5-7%), since end users are not used to receiving urgent messages from online stores and often prohibit sending notifications.
The timing of the hard request should also be taken into account. How to choose it correctly to get the highest level of engagement? Should it be issued immediately? Or during a return visit in a month? What about namibia phone number data appearing after watching a video or other trigger actions? Experiment, and the right decision can give you a 7-10% increase in the rate. But remember that if a visitor once said “no” to a hard request, it will be extremely difficult to get them back and make them agree, given the number of clicks required.
Soft request
The concept of a soft ask is to send messages with additional information about the benefits or values to be received. But to receive them, users must answer affirmatively to the offer contained in the hard ask.
If a person chooses to block you with a simple hard request, you will lose the ability to contact them via push notifications. With a soft request, you may also get a "no", but you will still be able to message them in the future and hope to get a "yes".
The problem here is that, again, additional clicks appear and the chance that the user will respond negatively increases.
There are many variations of soft requests. They can be different in shape, size, and the essence of the message. They can shade the entire screen or be barely noticeable. Here are some examples.