1. Source of transition
The service will record from which channel the user came the first time.
Knowing, for example, that the lead clicked on contextual advertising, you understand that this offer initially interests him, and all you have to do is show your advantages over competitors.
On the other hand, if the lead came from an advertising article, you should make sure that he understands the value of your offer (as they say, he has “activated” into the product), and only then try to make a sale.
2. Information from social networks
The service searches for open profiles in social networks by email. This way, you can find out the client's name and avatar and get links to the accounts to which their email is linked.
You will be able to address the client by name and take uae phone number data into account their interests, which they talked about in social networks.
3. Location
For some companies, it is important to know where their client is physically located. Let's take an example. Online stores will be able to offer a suitable delivery method, and travel agencies will be able to think of a route from the client's city.
4. Pages viewed
Once you know what pages the user has visited (and what interests them), you can make targeted offers that are sure to attract the recipient.
Is the lead researching the same product more than once? Help them buy. Write something like: “Hi, Dmitry! This laptop is great for work. And if you need help, you can contact our consultants in the chat.”
Such messages can be launched automatically and surprise users by appearing at the right time in the right place.
5. Number of visits
If a lead returns to your site for the fifth time but does not do what you want them to do (target action), then they are most likely interested in you, but have questions or problems. You can push them to buy if you start a dialogue first, offering help or useful materials.
6. Lead scoring , or how ready the client is to buy
To understand how far a user is from making a purchase, evaluate each of their actions on the site using points.
For example, a client visited the main page - 1 point, looked at the product - 7 points, terms of return of the product - 10 points. Prompt an interested user with a certain number of points to make a purchase in time, otherwise sooner or later a competitor will entice him.
You decide how many points to give for each action, and the service assigns them to users without your participation.
7. Where the user clicked
Track which links, images and buttons the user clicked.
Information on one button will not be enough. It is important to understand human behavior as fully as possible. With this data, the sales department will quickly understand how best to lead the client to a sale, and marketers will be able to set up work with segments identified based on this information.