How Product Sampling Campaigns Convert Interest Into Leads

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Humans are preconditioned to storytelling: for much of our existence, human history and experiences were passed down from generation to generation through the use of stories. It was how we shared everything from our values to our favorite recipes. You might say the ability to assimilate stories is part of our DNA.

Compelling stories are easy to gambling data hong kong tell and retell: features and bullet points can be tough to remember for both you and your customers. But stories are easy. This is especially important when your initial selling conversations are not with the ultimate decision-maker. If your customer contact needs to share your solution with other people within their organization, a story is a much easier way to relay your value proposition without loss of impact than a marketing message.
Stories generate an emotional response: In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting, award-winning writer and director, Robert McKee argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.” This emotional experience is critical because modern neuroscience has shown that feelings consistently trump logic when it comes to decision-making.