Tips for improving the effectiveness of your email marketing

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List of cases related to "email marketing" Clarify the purpose of your email When conducting email marketing, it is important to first clarify your objectives. If your objectives are unclear, your initiatives will go in the wrong direction and you will not achieve the desired results. In addition to the purpose of your email delivery, you should also set specific indicators in advance, such as " KGI ", " KPI ", " CTR ", " CVR ", and " open rate ".


Define detailed "personas" Setting a "persona" is essential dominican republic telegram database for any marketing. By imagining a specific customer image based on factors such as age, gender, and occupation, it becomes easier to make appropriate appeals that match their needs. Since this is a point that greatly affects operational results, it is important to design the persona carefully. Be sure to measure the effectiveness and make improvements after distribution Carefully measure the effectiveness of your emails, such as their "open rate" and "response rate.


" Identifying ineffective emails and clarifying problem areas such as the body of the email or where links are placed will make it easier to make improvements in the future. Please refer to the following article for information on the relationship between open rate and click rate and "tips for increasing them." Which is more important: open rate or click rate? ~An issue that often comes up in email marketing~ Which is more important: open rate or click rate? ~An issue that often comes up in email marketing~ Introducing various systems and tools If you send emails manually, it is difficult to operate efficiently or accurately measure their effectiveness.