What topic should I create content on?

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If you are promoting your business online, you definitely need to create traffic content that will help attract as many target audiences as possible. But how do you understand what your potential customers want and are interested in? The answer to this question is very simple: conduct a search query study.

With this information, you can manage your marketing efforts to improve your site's visibility and increase organic traffic. Specifically, you'll get answers to the following questions:


Which format to choose?
What are users interested in?
What effect will this brazil cell phone number list or that publication have?
Every day, people around the world make over 6 billion search queries. Blindly searching for queries relevant to your brand niche is not the best idea. That is why we suggest you familiarize yourself with a selection of effective tools that will help you find key queries to generate traffic.

Google Trends
Google Trends is a free tool that analyzes the popularity of Google search queries using real-time data. The tool will show popular user queries based on time, season, and country. Here are some examples of how Google Trends can improve your content strategy:

Searching for popular topics will help you create a content plan, identify trends, and simply stay informed about current events in your niche.
Identifying seasonal trends will help you adjust your content strategy to certain news items, holidays, or events.
The ability to compare the popularity of search queries will help you optimize your SEO strategy and identify relevant keywords.
So, with Google Trends, you can quickly view breaking news or charts with statistics, keeping you up to date with the latest events.

How to search for search queries

Read also : Overview of Google Analytics 4 integrations with other tools
Google Ads Keyword Planner
Google Keyword Planner is a free Google keyword research tool. Using the tool is quite simple: search for words and phrases related to your niche, and then check out the analytics. You will get information about the frequency of queries, their competitiveness, etc. Thanks to the keyword planner, you will be able to make more informed decisions about launching advertising campaigns, as well as adjusting content to them.

Here's a quick guide to using Google's keyword planner:

Go toKeyword Plannerfrom a computer or mobile device.
Log in to your Google account and click the “Create a new Google Ads account” button.
Next, the platform will ask you to fill in information about your company, and you will also need to select a country, time zone, and currency.
Congratulations, you can now enjoy all the benefits of Google Ads! To get started, click "Analyze your campaign."
To access the Keyword Planner, go to the Tools & Settings tab and click Keyword Planner.
How to search for search queries

You will then be redirected to the planner. To find new keywords to target, use the Find New Keywords tool. This tool allows you to search for keywords that are relevant and create a list of new keyword ideas that you can use in the future.

A selection of services for searching popular queries
In addition to Google tools, you can also use special services. Most of them have loyal tariffs that fully justify the quality of their work. Convenient interface and wide functionality will help you find popular queries quickly, easily and effectively!

Ahrefs
Ahrefs is a search engine optimization software suite that includes tools for link building, keyword research, competitor analysis, rank tracking, and site auditing. Most of Ahrefs’ features are designed for marketing professionals. In particular, the Keywords Explorer is worth checking out — Ahrefs’ keyword research tool. With it, you can:

select keywords for search engine optimization;
compare the popularity of several keywords;
see the number of clicks, as well as the cost per click on a specific word;
Generate a list of keyword ideas based on the original query.
We also recommend using Ahrefs Content Explorer, which will help you find popular content that is most often shared on social networks. All you need to do is enter a keyword in the search bar and see a list of articles that have been widely shared on social networks. If you are interested in a specific platform, you can use the filter to select one of the suggested options.

SimilarWeb
SimilarWeb is a tool that estimates the overall amount of traffic received by different websites. It allows you to see the main sources of competitors' traffic, which are divided into six main categories. SimilarWeb's traffic estimation is based on a survey of millions of Internet users about the websites they visit. SimilarWeb also uses machine learning and data mining techniques.

Here are some useful SimilarWeb features that you can use to improve your content strategy:

Traffic overview . To do this, go to the main page and click the search icon. Select several websites to compare their data with your web resource. The platform will provide information on bounce rates, total number of visitors over the past six months, average visit duration, traffic source.
Audience overview . This feature will help you evaluate your competitor's website rating, the total number of visitors to their website, and the country of origin of their target audience.
Keyword research : Find out which keywords your competitors are using successfully and create your own keyword ideas based on current search engine trends.
Read also : SimilarWeb: what is this service, why and who needs it


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SEMrush
Semrush is a popular platform that specializes in keyword research, competitor analysis, and Google Ads campaign optimization. The main difference between SimilarWeb and SEMrush is that SEMrush offers a comprehensive traffic analysis package for web and social media visibility. SimilarWeb, on the other hand, focuses only on website statistics.

Semrush helps you create, maintain, and improve your digital marketing campaigns. You can also see data about how people interact with your website. For example, you can see the average number of page views per visit, session duration, and bounce rate. To improve your content strategy, you can use information about:

Distribution of organic and paid traffic by country and its changes over time.
The highest paying and organic keywords and their natural position distribution.
Identification of direct and indirect competitors.
Indexed pages reports.
Trends related to your brand.
Serpstat
Serpstat is a marketing tool that allows you to research keywords, analyze competitors, audit backlinks, and track your rankings in search engines. But what really sets Serpstat apart from other tools is its affordability. Users have access to a free plan that allows them to get data on 30 queries and access to the rank tracking and site audit features.

In addition, Serpstat will help you with the following tasks:

SEO analysis and elimination of technical errors on the website page.
Conducting a competitive analysis.
Analyze backlinks and find new link building opportunities.
Optimizing PPC campaigns.
It is important to note that Serpstat has the largest Google keyword database on the market. The algorithms constantly collect new data from different sources and update it in 230 Google regions. More than 5 billion keywords and domains help users analyze competitors, collect the most relevant organic and paid keywords, analyze the best web pages in terms of traffic.

ChatGPT
Where would we be without the well-known chatbot? While the above tools use information from search engines, ChatGPT has its own “brain”. The AI-based language model accumulates large volumes of text data from books, articles, websites, blog posts, etc.

A chatbot is unlikely to provide you with comprehensive analytics on the popularity of search queries, but it can be used to create quality content. Here are some examples of how ChatGPT can make a marketer’s day-to-day work easier:

writing codes, articles, marketing texts, emails;
generating ideas for social media and blog posts;
search for real examples and cases illustrating the material presented;
creating collections of recommendations on a particular topic;
explaining complex topics and definitions in simple terms;
translation of texts into 95 languages.
Remember: While ChatGPT is a valuable and convenient source of information, it still has many limitations and risks. The accuracy of the information is a big concern, not to mention the privacy of the data. With this in mind, it is best to follow the officialrecommendationson working with the chatbot, and use the AI ​​responses as a starting point for further work.