The decline of advertising influence

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CPM stands for Customer Portfolio Management. CPM analysis refers to a method of analyzing customers based on three axes: "number of purchases," "purchase amount," and "number of days since last purchase." It is an analysis method mainly used to nurture good customers. Specifically, CPM analysis is used to classify customer development stages and implement measures according to the development stage. For example, for customers who have only purchased a product once and have no record of purchasing a product after the second time, it is important to approach them at a time when they are likely to make a first repeat purchase.


On the other hand, for customers who have already bahamas telegram database purchased a certain number of times and spent a certain amount, it is necessary to improve the customer experience and develop them into loyal customers. The relationship between a company and its customers should not be seen as a "point," but as a "line" that should be developed over time. By cultivating as many customers as possible into repeat customers, you can aim to form a stable sales base.


In this way, CPM analysis is used to increase sales from a long-term perspective. The difference between CPM analysis and RFM analysis In addition to CPM analysis, there is another method used for customer analysis called "RFM analysis." In fact, CPM analysis and RFM analysis complement each other's weaknesses. Therefore, to gain a deeper understanding of CPM analysis, it is necessary to understand RFM analysis as well. RFM analysis is a method for analyzing customers along three axes RFM analysis is a method of analyzing customers along the following three axes.