Blogging is a waste of resources
Of course, you won't be able to achieve quick sales with the help of a blog: it's not a landing page that is focused on the "visitor - lead - client" scheme. Its point is that in the future the reader will become a client. A blog gives you the opportunity to tell your target audience about yourself simply and informally and thereby increase trust in the brand. Ultimately, the leads will be more productive.
Sometimes one blog post can replace a huge number of personal consultations with clients, and it is not at all necessary to talk about the company or product - what is important here is that people show interest and eventually subscribe to the blog or register on the site.
A well-designed blog can, with a high degree of probability, influence the increase of the company's profits.
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The company's clients are not interested in blogs
Sometimes the business area is not very conducive to blogging, it seems that there is simply no point in it. Or the target audience is too busy professionals who do not have time to read. However, all people use search engines and thus can get to the blog.
You can simply write on topics that are somehow related to your activities, even if indirectly. But they should be of interest to your target audience. For example, you can talk about other companies and their useful experience. If you operate in the b2c sphere, remember that a large amount of work for your potential partners is done by ordinary people who can read blogs, and not busy CEOs. Focus on them. Just stick to the main course: after all, a blog should be devoted to a specific topic, and not everything in a row.
3 Misconceptions About Business Blogging
Blogging is difficult and time-consuming.
If a blog can potentially be useful to your company, don't give up on it just because you don't understand blogging or don't have time for it. Just delegate its creation and management to professionals.
If you do decide to do it yourself, keep in mind that there is always a lot of material for posts: you can answer customers' questions with your articles, dispel their doubts, satisfy their curiosity. When creating content, it is better to focus on quality rather than quantity. However, you need to understand that not every post can become a hit, and this is normal. Focus on the image of the ideal buyer, not on yourself.