How to do trend spotting via Google Trends? Just log in and enter the desired key (or even several) into the search engine. For example, the name of a company (or product brand), product, service, technology. This could be the name of the manager or an event of interest to you in any area of life (politics, business, fashion, etc.).
You can set various filters by geographic location or time periods. Plus, you can compare trend charts (overlay) again by time and geography.
Click "Search" and the system will immediately display several combined graphs showing how the number of queries for the keywords you are interested in has grown or decreased. The available data visualization coverage is from 2004 to the present day and one year (that is, even ahead). This is a very cool feature! Google Insights not only extrapolates the indicators collected in the past, but also shows with a dotted line what the graph will presumably look like next year.
Trend spotting via Google ecuador email list Insights does not end with visualizing trends. It provides a broad coverage of current news, for which the maximum flow of requests was made. The service will display exactly those topics and requests that overlap with yours. Moreover, the diagram will show how the activity for a given request changed in different countries and even cities. And the world map will show the time when and where a given request was most popular.
Thus, Google Trends helps to solve many problems. In just half an hour of interaction with this service, you can find out what is interesting to your potential audience, and on this basis plan the broadcast of advertising, correctly determine the most suitable time and region for it.
Download a useful document on the topic:
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Trend spotting will be even more effective if you not only study the statistics of queries, but also study how the topic you are interested in is discussed in blogs. For this, use, for example, Nielsen Blog Pulse or Yandex.Blogs: Pulse.