Digital Marketing: Explaining to your father what it is

[shukla7789]

You're at a Sunday lunch. There are no plans for later and the clock is already showing two in the afternoon. No rush... it's a day to be with your family and enjoy the joy of the gathering. The table is set and everyone is gathered around.

Once you've finished talking about the latest news and important topics in your social life, it's your turn and your father asks: So, how's work going? Tell us what's new!

You excitedly tell us how successful the new SEO strategy you’ve been working on for over six months was, how you discovered epic content to promote your client’s new product, how the team has been azerbaijan number dataset hard to master the UX development of a new website… You’re just getting started when you realize that your father had stopped the path the fork was taking between the lemon pie and your taste buds a long time ago…
He looks at you strangely:
“But let’s see, what does that have to do with Marketing? Isn’t it Marketing that you work in?” He says with a slightly uncomfortable look.

For your father, you are an incredible advertiser – in your meetings you unfold large A2 models with a fantastic logo, you talk about a mega colorful panettone and how innovative lettering will win over the most distracted audience.

At this point, you are thankful that it is Sunday, that you have no plans for the afternoon and you face the answer. You know it may take some time, but you believe that it will be good for your father to be as excited as you are when you tell him about the ideas that, together with the team, result in a new strategic digital marketing
plan that you are working on.

Just like your father, who has a great deal of life experience and many years of work, who also innovated a lot and faced the new trends of the eighties, there are many managers and decision-makers for whom digital marketing hides secrets and raises doubts.