Transferring data when switching listing advertising agencies

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Even if you are considering switching agencies, the thing you are most concerned about is data transfer.

In this chapter, we will explain them.


Data about your previous ad account

Account data can be transferred from both Google and Yahoo!

In the case of Google, you can easily transfer your account data by getting your account ID from your previous agency and then providing it to your new agency.

In the case of Yahoo!, you can transfer your account data by storing your account data from before switching agencies as CSV data, creating a new account and importing the data into it.

Therefore, when switching agencies, you can owner partner shareholder email database transfer your account data by receiving your account ID (in the case of Google) or a CSV file of your data (in the case of Yahoo!) from your previous agency and giving them to the new agency.


Remarketing/retargeting list data

Data regarding remarketing and retargeting lists can be transferred from Google, but cannot be transferred from Yahoo!.

Therefore, if you switch agencies, you will need to create new Yahoo! remarketing and retargeting lists.


Important things to remember to avoid failure when switching listing advertising agencies
When switching listing advertising agencies, it is not enough to only pay attention to what has been explained in the previous chapter.


There is a possibility that problems may arise in unexpected places, so in this chapter we will explain the important things you should be careful of in order to switch agencies smoothly and without any problems.


Ask the agency you are currently using the service to determine the date on which you can cancel the contract.
When switching agencies, make sure you find out in advance when the earliest you can cancel your contract with the agency you are currently using to manage your listing ads.

At some agencies, the earliest you can cancel is a few months after notifying them of your intention to cancel.

If you are unaware of this and end up asking the new agency to manage your listing ads, you will end up causing trouble for the new agency when you want to change the start date of operations with the new agency.


Therefore, be sure to find out the cancellation date before you request management from the agency you are switching to.


Ask the agency you want to switch to the date they can start operating.
When switching agencies, it is very important to ask the new agency the date by which operations can begin.

If an agency is already receiving advertising management requests from many clients, they may be so busy that they cannot accept your request for management.

To avoid such unexpected events occurring, be sure to ask the agency you are switching to what date they will be able to start operations.



Find a good agent
When switching agencies, deciding which agency to switch to will be the most important factor in achieving future results from your listing ads.

If you chose a different advertising agency from the many available and are not seeing much results, it's likely that there is not only a problem with the agency you switched to, but also with the way you chose the agency in the first place.

If you were to switch to the same agency again, you might end up not getting the same results.

To be honest, there are quite a lot of agencies in the advertising industry that lack operational and marketing skills, so in order to avoid making the wrong choice when selecting an agency, first learn how to find a capable agency by reading the article below.