It is recommended to start the work on compiling a portrait of your consumer with statistical information from sources such as Google Analytics, Google AdWords, Yandex.Metrica, Yandex.Direct. Data from advertising accounts and analytics systems will help you conduct an analysis and divide your target audience into segments, highlighting common characteristics in each of them. Now you can start compiling a B2C client profile, gradually filling it with details from social networks, interviews, etc.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Analytics systems Google Analytics and Yandex.Metrica
Google Analytics has an “Audience” tab el salvador email list where you will find all the necessary information about your consumers: age, gender, language, location, interests, browser, OS, devices used.
Using the “Create segment” option, you can determine the number of users who meet certain criteria: gender, age, language, purchased product categories, location. In the process of forming segments, you will thoroughly analyze your target audience and determine important intersection points.
To make the segment narrower, specify the traffic source (social networks, email, direct visits, web push, etc.). Specify the parameters of e-commerce, and you will see information about which consumers are simply browsing your products or services, and who is buying. Use the useful function of forming a user segment - it will correspond to the criteria you set.
Using Yandex.Metrica tools, you can also get all the necessary information about your target audience. The Audience report will provide you with statistics on interests and demographic criteria. To study user preferences regarding the choice of device, browser, OS, use of Cookies, etc., go to the Technologies report.
CRM
Are you looking to create a meaningful corporate client profile? Now is the time to conduct a thorough lead analysis in CRM.
Indeed, a CRM database is an invaluable resource that will provide you with information about the company's real buyers. You will be able to draw important conclusions about what characteristics unite the clients with the highest conversion rate. The efficiency of working with a CRM database increases many times over if the sales manager records the consumer's answers to the following key questions:
what need brought him to the company;
what problems and doubts did he face;
what factors influenced the choice of the company and the purchase decision;
what is the level of financial discipline, the average check amount, etc.
Depending on the specifics of the activity, the company may use its own software rather than publicly available CRM. For example, when creating a portrait of a bank client, it is more appropriate to use an internal system containing all the information about this person (photo, behavioral characteristics, etc.).
If we are talking about a large business and large volumes of information, it is worth using a CDP - this way you will be sure that every kilobyte of information is safe.