Think about the journey users take before they buy. Chances are they go through a series of steps, and if you know how prospects decide to close a deal, you can automate a lot of that process with a chatbot.
Using Messenger for Content Marketing and Funnel Optimization
The Awareness Stage is where the pain point is identified: “I have a sore throat, I have a fever, and I feel weak all over. What is wrong with me?”; the Consideration Stage is where solutions are considered: “Aha! I have a sore throat. What options do I have to relieve or eliminate the symptoms?”; this sequence culminates in the Decision Stage: “I can see a doctor for primary care, call an emergency room, or go to a clinic. Emergency care is more expensive, but I have insurance.”
1. Awareness stage: The prospect realizes that he has a problem.
2. Consideration/Evaluation Stage: The buyer identifies their problems and explores options for solving them.
3. Decision/purchase stage: the customer chooses a specific option.
A chatbot can automatically guide a user down your funnel from south-africa phone number data awareness through consideration to decision making . At each stage, the bot can collect data about potential customers and in return provide them with highly relevant information to help them make a purchasing decision.
This is the key, let's see how it can be applied.
Offers for every stage of the buying process. Blog post, email newsletter, training video, tips collection, infographic, slideshow, training podcast, training webinar, etc.
Customer testimonials, case studies, free samples, demo video, FAQ page, webinar dedicated to a specific product or solution.
The lower part of the funnel
Purchase stage
Free consultation, pricing page, live demo video, free trial, coupon.
Using Chatbots at Every Stage of the Customer Journey
The stage of awareness
The bot helps identify the problem and starts sending relevant content.
1. The bot helps diagnose the problem: use surveys, calculators, questionnaires to help the client diagnose their problem.
2. The bot sends valuable, meaningful content: Send guides, tutorials, videos to confirm that the problem exists.
Tip : Connect your chatbot to every piece of notification content on your site. Encourage customers to use the bot as a self-diagnosis tool. Then the bot will automatically — once it figures out which segment they belong to — “nudge” users from awareness to decision.
Conversational content marketing using a chatbot covers all 3 stages of the customer journey.
Conversational content marketing using a chatbot covers all 3 stages of the customer journey.
Review/Evaluation Stage
The chatbot helps compare solutions and guides customers through the purchase process.
It facilitates consideration of options: it shows users how they can solve the problem and the benefits of each specific solution. The chatbot details what is important to customers and guides them to make an adequate decision.
Tip : Connect a chatbot to every piece of decision-making content.